Subway x Girl Scouts of America
LITTLE LEADERS, BIG COOKIES.
The Challenge:
After a successful Footlong Cookie launch, how does Subway continue to build buzz around the cookies in ways that break the internet and have a halo effect worldwide?
The Idea:
No one knows how to generate hype around cookies like the Girl Scouts, so Subway partnered with them to make limited edition footlong Samoas, Thin Mints and Tagalongs. To whet people’s appetites, Girl Scouts went door-to-door selling customized boxes of Footlong Cookies for two weeks before they were sold exclusively in-store, worldwide.
The Why:
Girl Scout Cookies are some of America’s favorite and most nostalgic cookies.
The Girl Scouts sell around 200 million boxes of cookies and generate around $800 million in revenue during each 4-month selling season.
The Flavors
With Thin Mints (25% of sales), Samoas (19%), and Tagalongs (13%) as the top-performing Girl Scout Cookie flavors, Subway leveraged these insights to develop the first Footlong Girl Scout Cookies.
This approach aligns product innovation with consumer demand, maximizing engagement and impact.
Telling The World
Subway is using its vast network, both domestically and overseas, to make Girl Scout Cookies accessible in regions often overlooked or underserved by traditional Girl Scouts of America channels. With ads that cut through the noise, Subway is showing consumers that their favorite flavors can now be enjoyed far and wide—no cookie booth required.
The Cookie Troop Honor Roll
Order Footlong Girl Scout Cookies via the Subway app, and a portion of the proceeds will be directed to your local Girl Scouts chapter.
Each purchase contributes to the development of future leaders while earning you a place on The Cookie Troop Honor Roll, a dynamic leaderboard celebrating those making an impact.
Enjoy your cookies, support the cause, and get recognized for your contribution!
Creative Team
Art Directors: Mark Aurelius-Ross Cooper + Alanna Evans | Copywriters: Andrew Caplan + Elana Celestin