Icelandic Glacial
DRINK TO
VICTORY
In battle, thirst is weakness.
The Vikings knew this.
They crossed unforgiving seas, fought in relentless wars, and endured the frozen North, all fueled by the purest water on Earth:
Icelandic Water, sourced from the legendary Ulfus spring.
Today, modern warriors face a different kind of battle. One of exhaustion, doubt, and the silent enemy…dehydration.
It’s time to fight back.
Icelandic plans to launch a strategic assault on thirst, built to forge a culture of strength, endurance, and grit.
Drink To Victory with Icelandic Glacial.
A battle begins with a call. A signal. A challenge to those who refuse to break.
Across multiple platforms, we make our move.
THE VIKING TRIALS
Enough talk. Let’s take action.
Prepare for the launch of The Viking Trials, a physical event hosted by Icelandic Glacial where warriors prove themselves through trials inspired by Viking endurance and survival.
Rowing Longships
Endurance is everything. Vikings rowed for hours through storm and war.
Competitors push their limits on rowing machines or water, battling fatigue like true raiders.
Glima on Icebergs
Vikings wrestled for dominance.
Now, competitors grapple on ice, testing their grip, balance, and brute strength. No soft landings. No excuses.
Viking Marathon
Long distances. Harsh terrain. The fastest might win, but the strongest will finish.
No pavement, no easy runs—this is built for warriors, not joggers.
Viking Shield Battles
Make sure your helmet is on straight because this is a battle of balance and strategy.
Stand on floating shields while facing off against other challengers. Hold your ground or fall.
CELEBRATING THE UNBROKEN
Let us celebrate the mightiest of the warriors who faced these trials.
Local competitors who prove their strength will get their own spotlight on social media.
Their victories shared, their endurance honored. We will showcase that the strongest of us are just everyday people who refused to break.
To complete our campaign, the new faces of the brand will be introduced.
Their images on billboards. Their stories in commercials.
Our campaign isn’t endorsed by celebrities, it’s carried by true, real-life warriors.
These real people prove that anyone can conquer their thirst, drink to victory and harness the spirit of the viking warrior.
FURY IN A BOTTLE
Vikings didn’t drink casually.
Every sip was fuel for battle, for vitality, for survival. Icelandic Glacial bottles will harness this spirit with motivational messages revealed only as you drink. We remind you to unleash your inner strength with every sip.
Art Director: Mark Aurelius-Ross Cooper | Copywriter: Joey Kaiser