Athletic Brewing
WORK WHILE UNTOXICATED
Work is tough while you're in it—why wait until after to take the edge off?
With Athletic Brews, we’re encouraging you to drink on the job… because it’s non-alcoholic.
Work while Untoxicated.
Uber While UNTOXICATED
To launch UNTOXICATED, Athletic Brewing is using drinking while driving on the job to their advantage by flooding LAX with their own Uber Drivers for one day.
Between playing Flip Cup in the ride share section or cracking a new brew at a red light, these Uber drivers will slam as many Athletic Brews as possible while safely transporting passengers to their destinations.
Passengers' reactions will take over social media, sparking intense concern, controversy, and confusion.
Double Down On Attention
After cultivating the appropriate amount of social media outrage, Athletic Brewing will piggyback off of this attention revealing that all of our drivers were completely untoxicated and it was all caught on camera.
We’re doubling down on the idea that drinking on the job—and even behind the wheel—is totally fine… as long as it’s Athletic Brews.
OOH while UNTOXICATED
Drinking on the job isn’t just for Uber Drivers- Athletic Brews is rolling out commercials and OOH proving that everyone from pilots to heavy machinery operators are allowed to work while belligerently untoxicated.
Industry Brews
Hard workers don’t get the credit they deserve. Did you know that 99% of on-duty police officers have never been bought a beer? It’s sad but true.
Thankfully, Athletic Brews is here to show some appreciation with our line of industry specific beers.
On-The-Clock Packaging
Have 5 - 9 beers during your 9 - 5 with Athletic Brew’s new on-the-clock packaging.
From 5-gallon beer bottles compatible with the top loading water coolers in your break room, - to beer filled IV bags for injecting your favorite brew “directly into your bloodstream”…
HR’s about to be a whole lot happier.
A Cupholder for Every Jobsite
Society has changed its stance on drinking on the job, but our products haven’t followed suit.
Introducing accessories for Athletic Brews,—your ultimate supplies for when you need to enjoy a refreshing brew on the clock or on the go.
The Sober Showdown
To end our campaign with a bang, Athletic Brews will partner up with Barstool Sports for the Sober Showdown.
A YouTube event where we pit white collar versus blue collar, professionals from all industries go head-to-head in drinking games, backyard sports, and classic fraternal challenges to settle the ultimate debate—whose career dominates and who can crush the most Athletic Brews.
Art Director: Mark Aurelius-Ross Cooper | Copywriter: Sam Horton