Sour Patch Kids

[TR]EAT THEM ALL THE SAME

Candy manufacturers discard around 20% of products deemed imperfect, despite 75% of candy enjoyers happily embracing these misshapen, stowaway candies.

The discarded, disfigured Sour Patch Kids are fed up with being left out of the bag. So, they’ve escaped.

And now, they demand equality, because they’re just as sour, just as sweet, and just as snackable as the rest of the patch.

Say no to needless waste and [TR]EAT THEM ALL THE SAME.

They’ve Escaped…

Chaos erupts at the Sour Patch Kids factory as misshapen gummies break loose, leaving a trail of sugar-coated destruction.

CCTV footage captures rejected candies storming the executive suite, dragging the CEO away amid blaring alarms and toppling vending machines.

Now, the world is left to watch, as these candy abominations seize control.

Clues of Their Escape

The Rejects are on the loose, stirring up a bit of sour chaos across towns and cities. But what do these gummy troublemakers really want? Whatever it is, they’re making sure no taste bud goes unnoticed!

A Sour Slip Up PSAs

Sour Patch Kids must face the fallout head-on. PSAs will pop up everywhere, urging the public to stay vigilant—don’t throw them away, but collect photo evidence of these escaped misfits.

And most importantly, make sure they’re eaten. The only way to contain the chaos… is to consume it.

We Reveal The Rejects

During the Super Bowl, the broadcast glitches, cutting to a grainy hostage video. The Sour Patch Kids CEO sits nervously, dusted in sour sugar, as misshapen candies loom behind him.

Eyes darting off-screen, he stammers through a forced apology, admitting years of rejecting "imperfect" gummies.

He reveals new bags of Sour Patch Rejects before the screen flickers back to regular programming.

Enter The Rejects

Sour Patch Rejects hit the shelves, and their quirky shapes paired with the same delicious taste win everyone over—quickly becoming just as, if not more, beloved than the traditional Sour Patch Kids.

The Reject Takeover

The Sour Patch Rejects aren’t just breaking into the bags, they are breaking into your feed. Get ready to taste their bite, because these misfits are crashing your timeline and they’ve got something to say.

They don’t fit the mold of being pretty for social, but that’s exactly their point.

Our New Sour Superstars

After unveiling our pack to the world and inviting people to submit their rejects, we transform their beloved, mangled misfits into the fresh new faces of Sour Patch Kids.