REEK OF CONFIDENCE

Native Deoderant | Made at DAD

To NATIVE, scent isn’t gendered. It’s personal.

We tapped into the belief that confidence starts with rejecting the boxes we’re given and choosing what feels right to us. By encouraging people to shop deodorant by fragrance (not labels) NATIVE empowers everyone to smell like themselves.

Because confidence isn’t about fitting in; it’s about showing up as you are. REEK OF CONFIDENCE.

Billboard in a city with "Eau De IDGAF" advertisement featuring a diverse group of people, text "Life is life, love is love, deodorant is deodorant. Reek of confidence. Native." A cyclist is riding by, and cars are parked on the street.

Outdoor billboard advertising Native deodorant with two images. Left image shows diverse group of women walking confidently with text "Smell Exactly Like You Should." Right image shows a person rock climbing with text "Don't Sweat Being Yourself." Background includes Native branding and greenery.

Outdoor billboard advertisement featuring a deodorant stick with text "F--K LABELS" and "smell great" alongside people running and jumping joyfully in a sunny field.

UNLABELED in Manhattan

NATIVE will give two middle fingers to labels through a pop-up store with no names, branding, or indicators.

Profiles are hidden inside the cap so you’ll know where to find your true scent again after you discover it in NATIVE’s pop-up

With no exterior influences, shoppers will be pushed to pick their deodorant purely based on what they think smells appealing - kindling confidence in their selection and scent.

NATIVE in Aisle Me

NATIVE will take their war on labels to the public by bringing their label-free product displays inside of Targets and Walgreens.

Strategically placed next to traditional deodorant aisles, NATIVE will give customers the freedom to be confident in their scent while putting other brands to shame.

Subway station with advertisement featuring a person in motion against a colorful background.

Digital advertisement in a modern shopping mall corridor, featuring text 'Love Yourself Not The Label' above an image of three fashionable people walking. The floor has a geometric black and white pattern, and the ceiling is adorned with decorative lighting.

Date Natively

You’re an Aries, they’re a Leo, but you smell like lemon, and they smell like bacon. It was never meant to be.

Thanks to Taimi’s new Native powered scent profile feature, you can walk into your next date confident you’ll vibe with more than their star sign.

Taimi users will be able to mix and match their favorite scents to further express themselves and personalize their profile instead of being boxed in by traditional labels.

Cards of Confidence

If you feel like you're confident, but still need to practice, we’re making something just for you.

Native will drop a deck of scented cards, each featuring a challenge to boost your confidence.

Pick one, three, or ten and reek of confidence.

Notes of Inspiration

NATIVE will share personal stories of confidence told by underdogs of all different backgrounds in their mini-documentary series “Notes of Inspiration.” This series will inspire viewers, giving them the confidence to unapologetically take on life as exactly who they are.

From firefighters and DJs to designers and lawyers, these reels will shatter the norm and show that anyone can reek of confidence.

Person sitting on a couch using a tablet in a dimly lit room with string lights and plants.

Barista making coffee, surrounded by steam, using an espresso machine in a dimly lit cafe.

Art Director: Mark Aurelius-Ross Cooper | Copywriter: Sam Horton